About RIO

RIO isn’t just about shotguns and ammunition. We aren’t just about hunting and shooting either. Established in 1896, RIO is much, much more than simply cartridges in different gauges and disciplines; RIO is about excitement, about enjoying life, and about sharing your experiences with those around you. RIO is spending time in the outdoors with family, friends, and even friendly competitors. And as a leader in outdoor recreation we offer something even more important - the reliability and confidence in our sporting cartridges that will allow us to enjoy the experiences together.

RIO’s parent company, MAXAM, is a global leader in the explosives industry and supplies state-of-the-art munitions to civil, military, and sporting markets in more than 80 countries. Strongly positioned as a major international player in a modern-day global market, MAXAM Outdoors, its sporting ammunition division, has manufacturing plants in Spain, the UK and the USA that produce more than 500M shells annually.

Whether you are shooting ducks with BlueSteel, sub-gauge targets at the range, or wild boar with our Buckshot, RIO is here for you.

Come with us. Let’s Share The Experience together.